Making Money Make Sense to Creative Minds.

Avoiding your numbers doesn’t make you a bad business owner.

IT MAKES YOU human.

Creative agency owner reviewing business finances while sitting on a couch.

You have the vision.

You have the drive.

Crumpled paper receipts representing financial overwhelm for small business owners

What you don't have is an extra ten hours a week to become an accountant on top of everything else.

I help creative founders understand their finances, build smarter systems, and stop dreading tax season so they can get back to the work they actually love.

Small steps. Real momentum.

You don't have to master everything at once. Start here.

  •  Creative business owner reviewing a financial growth checklist

    'What to Know as You Grow' Checklist

    The essential financial roadmap for creative founders at every stage; organized, clear, and actually useful.

  • Creative agency owner reading the (Un)Cooking the Books monthly financial newsletter

    (Un)Cooking the Books: Monthly Newsletter

    Monthly money clarity in plain English. No pivot tables. No complex tax talk. Just simple steps to make money feel less scary, together.

  • Creative founder using a project profitability calculator to price client work

    Project Profitability Calculator

    Pricing by gut feeling is a reliable way to undercharge. See exactly what you're making on each project before the invoice goes out.

Stacey Naizer, CPA and Virtual CFO, smiling in a professional headshot

Hi, I’m Stacey!

I grew up in a small business family and watched firsthand what happens when the financial foundation isn't solid. That experience didn't scare me away from business. It made me want to understand the rules well enough to protect others from the same uncertainty.

I'm not here to overwhelm you with data. I'm here to translate your numbers into something you can understand, act on, and feel good about!

How I help creative agency owners stop avoiding their finances

Stacey Naizer, CPA helping creative business owners build financial strategy

You didn't start a business to manage tax code and pivot tables. You're here to build something. I help you bring clarity to the financial side of your business so it stops feeling like a threat and starts feeling like a tool.

  • Understand where your money is actually going — and why. When your cash flow makes sense, your decisions get easier.

  • Scaling is a strategy, not a sprint. I help you grow at a pace that's sustainable — without running your business (or yourself) into the ground

  • With the right systems in place year-round, tax season becomes a check-in, not a crisis. We get there together.

  • Good financial habits remove the guesswork. The goal isn't just clarity now — it's building something that runs smoothly without you having to think about it every day.

Your Monthly Dose of Financial Clarity

(Un)Cooking the Books monthly newsletter by Stacey Naizer, CPA